Felipe M. Affonso is an Assistant Professor of Marketing at Oklahoma State University. He received his Ph.D. in Marketing from the University of Florida. His research focuses on consumer judgment and decision-making, consumer inference-making, human-AI interaction and technology, and health, environment, and policy. His work has been published in leading academic journals, including Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Research Policy, and Journal of Experimental Psychology: General.