Affonso, Felipe M.*, Amin Shiri*, Diego Aparicio*, Minzhe Xu, Xiang Wang, Chris Janiszewski, and Marco Bertini (2025), “Concealing Prices: How Delayed Price Disclosure Influences Consumer Purchase Decisions,” Journal of Consumer Research, conditionally accepted.
Affonso, Felipe M. (2025), "Consumer Responses to Infectious Disease Cues: An Integrative Framework and Research Agenda," European Journal of Marketing, 59 (4), 973–98.
Affonso, Felipe M. and Chris Janiszewski (2023), “Marketing by Design: The Influence of Perceptual Structure on Brand Performance,” Journal of Marketing, 87 (5), 736–54.
Kim, Aekyoung, Felipe M. Affonso, Juliano Laran, and Kristina Durante (2021), “Serendipity: Chance Encounters in the Marketplace Enhance Consumer Satisfaction,” Journal of Marketing, 85 (4), 141–57.
Affonso, Felipe M., Chris Janiszewski, and James R. Bettman (2021), “Boundaries of Constructive Choice: On the Accessibility of Maximize Accuracy and Minimize Effort Goals,” Journal of Consumer Psychology, 31 (2), 217–39. [Lead article]
Hernandez, José Mauro da Costa, Scott Wright, and Felipe M. Affonso (2019), “The Importance of Advertising Skepticism for Brand Extension Appeals,” Psychology & Marketing, 36 (7), 687–99.